Digital Marketing Strategies & Analytics

B0-178
Tired of investing money, time, and effort into social media marketing without reaping results? Strategy—that's the key to a successful campaign. Learn effective digital marketing strategies to reposition and grow your brand online.
Course Description
Tired of investing money, time, and effort into social media marketing without reaping results? Strategy—that's the key to a successful campaign. Learn effective digital marketing strategies to reposition and grow your brand online.
 
Prerequisites
High School Diploma & Digital Marketing & Social Media for Business (Recommended)  
 
Course Topics
  • Data-driven marketing
  • Market Research
  • Brand History Analysis
  • Competitor Analysis
  • Content Analysis
  • Engagement Analysis
  • Google Display Network
  • Budgeting & Return on Investment (ROI)
  • Pay-Per-Click (PPC) Advertising
  • Website & Search Engine Marketing
  • Email Marketing
  • Audience Targeting & Consumer Analysis
  • Developing Social Media Performance Reports
  • Measurement Tools: KPIs

 
 

Program

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