Digital Marketing and Social Media for Business

B0-177
This course is delivered as a practical and unfiltered guide to effective web marketing, the rules of new media and researching the new generation of digital consumers. Students will cover key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies.
Course Description
This course is delivered as a practical and unfiltered guide to effective web marketing, the rules of new media, and researching the new generation of digital consumers. Students will cover key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement, and digital marketing strategies.

Target Audience
Students pursuing careers in Business Management, Entrepreneurship, Design and Media, Marketing.

Prerequisites
Basic English, Reading & Writing skills.

Course Topics
  • The Technology Behind Digital Marketing
  • Your Business and Digital Marketing
  • Defining your Digital Marketing Strategy
  • Understanding the Digital Consumer
  • Building an Effective Website
  • The Main Steps of Building your Website
  • How to Choose a Web Designer/Developer
  • Augmenting Information using Cookies
  • The Return of GRP
  • Why KPIs are Important
  • Advertising on the Search Engines
  • What is Social Media?
  • Different Forms of Social Media
  • Adding Social Media to your Site
  • Planning your Campaign
  • Mobile Marketing
  • Mobile Applications
  • Performance Marketing
  • Google – Judge or Jury
  • Content Strategy
  • Your Market and Website Function
  • Budget Consideration
 

Program

  • payment plans / course financing also available.
  • Name Start Date End Date Price Register
    B0-177 - SUM21 - Digital Marketing & Social Media for Business 08/05/2021 31/07/2021 1,095.00